If you’re looking for a coach who knows what it’s like to be responsible for leadership and management development in small to large complex teams, knows how to motivate others and get lasting results, then we can help.

Assiem Ltd provides award-winning Executive Coaching and Interim management to our clients.  We specialise in Executive Coaching, with Karen Goold being the founder and lead coach.

Karen PhotoKaren has over 30 years’ experience up to Director level in operational management and client service and in management consulting and executive coaching. Established across the Financial Services industry and with blue chip/FMCG companies, Karen has a proven track record of delivering high standards of client service, productivity and efficiency improvements and operational risk awareness. Having managed small to large complex teams, Karen has been involved in developing leadership skills, communication skills and executive coaching to team members, new managers and senior management.

Working for Fidelity Investments for nearly 12 years, and with companies such as Coca Cola, Premier Foods, Barclays, Buena Vista, Tropicana, Kraft, Neuhaus, Harper Collins, Hodder & Stoughton, Allied Domecq, Bass and EMI, Karen has first-hand experience of the challenges and demands faced by managers in the high pressured environments of today’s organisations. Additionally, she has seen the difference inspiring leadership skills and effective communication skills can make on the success of teams, as well as the consequences to the business if individual management development areas or leadership difficulties are not addressed.

Karen is a Certified Practitioner of Applied Neuroscience, a Certified facilitator of Hogan Assessments, a Certified practitioner of the Myers Briggs Type Indicator (MBTI), a practitioner of the Thomas-Killman Conflict Mode Indicator (TKI™) and a Certified practitioner of Neuro Linguistic Programming (NLP), TimeLine Therapy™ and Hypnotherapy.   

Karen is also a Mental Health First Aider, and has the DBS Enhanced Certificate: Adult and Child Workforce Coach/Tutor

Having certified in Applied Neuroscience, NLP and Time Line Therapy, Karen has expanded her coaching to provide support to anyone motivated to achieve their personal goals under Assiem Personal Coaching.

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“Karen is an excellent people manager who sees her own success through the success of others.”

“Karen has a unique understanding and compassion for people.”

“Karen is proactive in providing clear, useful feedback and developing strong, independent senior management teams.”

“The [coaching] sessions were enormous fun and highly stimulating. Karen was very flexible to ensure each session met my expectations and she was very effective in identifying my needs and guiding me effectively.”

For more detailed testimonials, click HERE.

Karen says: “Most traditional coaches are trained to be non-directive, to listen and ask questions and help you come to your own conclusions/solutions, staying within your original objectives.  I have a slightly different approach, and one which I don’t apologise for.  I am passionate about and fascinated by people and convinced of their potential.  And although it’s vital that I’m supportive and encourage you to find your own solutions, I will also challenge you, hold you accountable and push you with more direct questions, to fully explore your current thinking and potential for future success.  

As a leader, I  would challenge others honestly and openly, aiming to face the facts to improve organisational effectiveness; not being one to blindly agree for fear of upsetting the status quo.   My approach to coaching is based on the same principles, now using a combination of interventions by mixing the traditional coaching skills of listening and understanding your unique style with the ability to question from experience established over 20+ years of leadership.  It’s not advice, telling people what to do or how I did it, but it is different to standard coaching practices.

Ultimately it’s important to me that you benefit personally, and I believe it’s also important to bear in mind the objectives and needs of an organisation and those who work with you. If you like to be supported while exploring beyond your comfort zone, then my style of coaching may well suit you.”


To set up an initial discussion to see how Executive Coaching could help you or your organisation, then please Contact Us.

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